Most coaches think attracting more clients starts with better marketing, Hugh Marr disagrees.

After decades coaching everyone from complete beginners to DP World Tour professionals, he believes the biggest driver of business growth isn't advertising, it's delivering an experience that golfers genui...

Are we preparing golf coaches for the profession that exists today, or the profession that existed 30 years ago?

I don't believe most golf coach education pathways have kept pace with the reality of modern coaching.

The traditional model was built to prepare professionals for life at a golf club.