Coach Hub+ Business Tools
Know your number before you set your price
Most coaches price on gut feel: what the coach next door charges, what feels fair, what a member won't push back on. This calculator works backwards from what you actually need to earn, so your rate is a decision, not a guess.
Why this matters
Pricing is the single biggest lever on a coach's income, and it's also the one most coaches never actually calculate. Facility fees, off-season months, no-shows and tax all quietly eat into a rate that looked fine on paper, and most coaches only discover the gap at year-end, once it's too late to fix.
A 20% cut or a flat hourly rent changes your real take-home more than most coaches account for when setting prices.
Charging a rate based on 52 working weeks, when you actually coach 40, means quietly underpricing all year.
Booked hours and paid hours aren't the same number. Building in a buffer stops that gap from becoming a shortfall.
A rate that hits your income target before tax isn't hitting your income target at all.
How it helps
Enter your income goal, hours, and costs, and the calculator gives you a floor: the minimum hourly rate that gets you there. It's not a suggestion or a market benchmark, it's your number, built from your own costs and hours. Anything you charge above it is a positioning decision. Anything below it, you're now doing with your eyes open rather than by accident.
Coaching Rate Calculator
Work out the hourly rate you actually need to charge to hit your income target.
Account for holidays, off-season, and injury/illness buffer.
Equipment, insurance, software, booking platform, etc.
The share of booked hours that typically don't convert to paid hours.
