Most coaches think attracting more clients starts with better marketing, Hugh Marr disagrees.

After decades coaching everyone from complete beginners to DP World Tour professionals, he believes the biggest driver of business growth isn't advertising, it's delivering an experience that golfers genui...

Premium coaching isn't just about better technical knowledge, it's about removing friction.

Everything a client experiences before, during and after the lesson contributes to how valuable that lesson feels. 

The Lesson Starts Before They Arrive

Tell them:

• where to park
• where to meet
• what to
...

Keeping clients isn't about loyalty schemes, it's about making golfers feel supported every step of their journey.

For Hugh Marr, coaching doesn't end when the lesson finishes. 

Small Changes Beat Big Changes

Hugh describes his philosophy as non-invasive coaching, rather than rebuilding swings, h...

If we're serious about developing better coaches, we also need to rethink how we educate them. Here's something I've been thinking about.

Most further education for golf coaches follows the same format. You attend for a day or two, you listen to presentations, you collect your education points, the...