Professionalism is often described as one of the most important qualities a golf coach can possess, yet few coaches ever stop to define what it actually means. 

For some, professionalism is arriving on time or wearing branded clothing. Others associate it with qualifications, experience or having t...

Most coaches think attracting more clients starts with better marketing, Hugh Marr disagrees.

After decades coaching everyone from complete beginners to DP World Tour professionals, he believes the biggest driver of business growth isn't advertising, it's delivering an experience that golfers genui...

Keeping clients isn't about loyalty schemes, it's about making golfers feel supported every step of their journey.

For Hugh Marr, coaching doesn't end when the lesson finishes. 

Small Changes Beat Big Changes

Hugh describes his philosophy as non-invasive coaching, rather than rebuilding swings, h...